Apple’s iPhone 17 launch has quickly turned investor sentiment around after months of market skepticism. The new phones are selling well, reassuring shareholders who had been worried about tariffs, AI strategy, and global economic concerns. On September 22, 2025, Apple shares traded around $255, close to the 52-week high of $260.09, showing a strong recovery.
The Cupertino giant has diversified production, moving most U.S.-bound iPhones to India and Vietnam by 2026, reducing reliance on China and stabilizing the supply chain. Meanwhile, Apple’s focus on privacy and on-device AI performance, rather than flashy AI features, has restored credibility in its strategy.
Revenue from Apple services also continues to grow, hitting $26.6 billion in the March quarter, providing additional stability alongside hardware sales. Challenges remain, including supply chain vulnerabilities in China, slower AI development compared to competitors, and uncertainty about Vision Pro adoption. Nonetheless, Apple’s resilience, diversified production, and strategic focus are restoring confidence, helping the stock recover and setting the stage for future growth.
