Temu Halts Direct Shipments from China to U.S. Amid Rising Tariffs
Chinese e-commerce giant Temu has stopped shipping products directly from China to U.S. customers in response to newly imposed trade restrictions and steep tariff hikes.
The move comes after former President Donald Trump issued an executive order ending the de minimis rule, which had previously allowed shipments under $800 to enter the U.S. tariff-free. In addition, tariffs on Chinese imports have been raised by more than 100%, affecting both Chinese firms like Temu and Shein, as well as American retailers like Amazon.
According to CNBC, the new tariffs led Temu customers to see import charges as high as 130% to 150% on their purchases. In response, Temu has adjusted its logistics model: it now only lists products stored in U.S. warehouses for American shoppers, while items shipped from China are marked as “out of stock.”
A Temu spokesperson confirmed the change, stating, “Temu has been actively recruiting U.S. sellers to join the platform. The move is designed to help local merchants reach more customers and grow their businesses.”
The strategic pivot reflects broader shifts in global e-commerce as companies scramble to adapt to evolving trade policies and supply chain pressures.
