Apple Reportedly Developing Its Own AI Answer Engine

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Apple is reportedly making a significant push into the world of search and artificial intelligence, with rumors suggesting the company is developing its own AI answer engine. This project is said to be a departure from a traditional search engine that just provides links, instead focusing on a more conversational and direct approach to delivering information, similar to how large language models work. This move could signal a strategic effort to reduce Apple’s reliance on Google, which currently pays Apple billions of dollars a year to be the default search engine on its devices. The new engine would likely be deeply integrated into the company’s ecosystem, enhancing services like Siri and Spotlight Search with more intelligent and concise answers. While a direct replacement for Google is still a long way off, this development highlights Apple’s growing ambition in the AI space and its desire to create more seamless, on-device experiences for its users.

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