Samsung is gearing up for its biggest news event of the year. Galaxy Unpacked 2026 will take place on February 25, 2026 in San Francisco, USA, under the tagline “The next AI phone makes your life easier.” The event will spotlight the new Galaxy AI platform and promises a seamless, smarter user experience.
When and how to watch
Galaxy Unpacked kicks off at 10 a.m. Pacific Time (11 a.m. Mountain Time) and will be streamed live on Samsung.com, Samsung Newsroom and YouTube. For global audiences, the live stream translates to 6 p.m. GMT and 7 p.m. CET.
Reservation and pre-order perks
Samsung has lined up generous incentives for early buyers. Customers who register in advance on Samsung.com can get a $30 credit toward other products. Depending on the device you trade in, you could receive up to $900 off the new S26 series at purchase, while a $150 credit is available even without a trade-in.
What’s expected to launch?
Apart from these incentives, Samsung is likely to unveil the new Galaxy S26 lineup featuring bigger displays, enhanced processors and improved camera hardware. A rumored Privacy Display could combine hardware and software to keep on-screen content hidden from prying eyes.
Samsung is also expected to announce new wireless earbuds—Galaxy Buds 4 and Galaxy Buds 4 Pro—which are tipped to feature a refreshed design, better audio quality, enhanced active noise cancellation and gesture controls.
Build-up campaign
To build excitement, Samsung launched a major 3D billboard campaign starting February 11 across 17 cities worldwide. The billboards in London, Los Angeles, Seoul, Tokyo and other global landmarks offer an early look at Galaxy AI’s capabilities and invite audiences to tune in.
Closing thoughts
Galaxy Unpacked 2026 is shaping up to be one of the year’s most important tech events. The introduction of the S26 lineup and Buds 4 series, combined with meaningful hardware and software upgrades, will set the tone for Samsung’s smart device strategy. If you follow mobile technology, mark your calendar for 11 a.m. on February 25 (Mountain Time) and don’t miss the live stream.
